[DOWNLOAD] "Creating Customer Value at Rocky Mountain Fiberboard (Case Notes) (Company Overview) (Case Study)" by Journal of the International Academy for Case Studies ~ eBook PDF Kindle ePub Free
eBook details
- Title: Creating Customer Value at Rocky Mountain Fiberboard (Case Notes) (Company Overview) (Case Study)
- Author : Journal of the International Academy for Case Studies
- Release Date : January 01, 2005
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 309 KB
Description
CASE DESCRIPTION The primary subject matter of this case concerns strategic planning, strategy formulation, and the alignment of functional strategies with the overall business strategy. Secondary issues examined include the incorporation of societal & environmental needs into business decisions, the strategic issues associated with staying focused, and bankruptcy. The case has a difficulty level of five. It is best suited for use in graduate level or advanced undergraduate courses given the scope of the difficulties the company faces and the complexity of the situation described. It is ideally suited for use in a capstone strategic management class because it requires the student to deal with strategic marketing, production and financial issues in an integrated manner. The case could also be used in a capstone marketing course, a small business management course, or in an entrepreneurship course. The case has been designed to be taught in 75 to 90 minutes and is expected to require four to five hours of outside preparation given the detailed financial analysis that can be done.